THE LAW OF CAPITAL: HISTORIES OF OPPRESSION
Ana Vujanović: TEMPO OF CONSUMERISM: On the film composition Tempo by Marta Popivoda
Text published in:
REARTIKULACIJA #8, 2009, Ana Vujanović, Marta Popivoda, DE-LINKING FROM CAPITAL AND THE COLONIAL MATRIX OF POWER, The Law of Capital: Histories of Oppression
Marta Popivoda, Tempo, 2006, video
The vocabulary of music denotes “tempo” (in Italian time) as the cadence in performing a music piece. Marta Popivoda’s short film “Tempo” (2006) employs the term on two levels. On the one hand, “Tempo” is – suggestively enough – one of the largest hypermarkets in Belgrade, coming to us with the transition following the “October 5 Revolution” in 2000. The “plot” (hyper-shopping sequence) is situated in the eponymous hypermarket, perceived as a paradigm of the new social era succeeding “Milošević’s Serbia.” On the other hand, the film/composition engages in a post-production processing of raw documentary footage, focusing on tempo as its basic element. Its documentarism is, accordingly, “spoiled,” and – in a Brechtian fashion – “estranged” in the post-produced speeding up and slowing down of the real-time narrative and action, bringing about artificiality which lays bare their respective ideological dimensions.